Our vision and approach

“Agriculture today accounts for 32% of GDP in Africa and is the sector that offers greatest potential for poverty reduction and job creation, particularly among vulnerable rural populations and urban dwellers with limited job opportunities. Growth generated by agriculture in sub-Saharan Africa is estimated to be 11 times more effective in reducing poverty than GDP growth in other sectors – a vital multiplier given that 65% of the continent’s labour force is engaged in agriculture. Yet the sector has suffered sustained neglect and, as a result, Africa has gone from being an exporter of agricultural products in the 1960s to a net importer of agricultural and food products today”.

World Economic Forum on Africa 2016

Source: World Bank

Fullwell Transform believes in the addition of as much value as possible where raw materials are produced, and further believes in this being done in a way that has as much social and environmental impact as possible.  Adding value to raw materials (value addition) generates value which creates jobs and leads to income generation for farmers, workers and entrepreneurs, as well as for local and national economies and governments.  This in turn is an engine for poverty reduction and local, regional and national development.

But in many developing contexts a large portion of value addition takes place outside the producer country, and often in developed contexts.  The declining GDP contribution of agriculture to Africa’s economy is a sign of low productivity and limited value addition to agricultural commodities, as the sector provides employment for 50% of the labour force (Africa Competitiveness Report 2015).  Where such value addition does take place in developing contexts that are producing raw materials, agri-processing SMEs typically face a number of challenges that hamper their growth and impact.  There are typically also developmental issues and opportunities at the level of farmers who are supplying raw materials, or in some cases semi-finished goods.  These issues typically result in below par yields, low values and ultimately reduced income and viability of their livelihoods.

Fullwell Transform uses its expertise to provide services to SMEs (<500 employees) in developing & emerging contexts in many of the challenge areas that SMEs typically face to help them develop, grow or even establish, and has been doing so since the 1990s as Tropical Wholefoods and later Fullwell Mill.  Most business (around 95%) is actually done by SMEs across the world, which also employ the most people (around 60%).  Furthermore, the vast majority of workforces at agri-processing SMEs in developing contexts are also typically women.

Women workers quality controlling dried mango in Burkina Faso, who make up the majority of the workforce in this and other product sectors

The areas of expertise that Fullwell Transform provides to SMEs can be found in our What we do section, which is typically paid for by recipients (i.e. SMEs) or an intermediary (e.g. an NGO), or funded by grant funding.  Fullwell Transform can also help to support farmers to address their own challenges, including by bringing in external expertise where needed.

Since a picture can paint a thousand words, and we all have such busy lives and so little spare time, we have produced an infographic of what is known as our Theory of Change to help you understand what we do, what this leads to and how this all relates to our larger vision!

Fullwell Transform carries out or arranges services that directly relate to the Sustainable Development Goals below, though the impact from these services contribute towards numerous other SDGs.

Ensure access to affordable, reliable, sustainable and modern energy for all

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Ensure sustainable consumption and production patterns

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss